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Experience

10+ years experience.
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From non-profit to brand management. Since 2011, I have accumulated a wealth of marketing and branding experience working in communications for NGOs, in advertising and social media management for international brands, commercial brand management and more recently as a digital marketing strategist. 

  • LinkedIn - White Circle
WORK EXPERIENCE

Digital Marketing

Associated Brands Industries Ltd. |   Oct. 2020 - present |   Brand & Digital Strategist 

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Developed digital marketing strategy for Sunshine Snacks for the Caribbean region. 
Developed its marketing strategy for working with content creators. 
Developed brand guidelines for the Sunshine Snacks Division
Project lead for the redesign and relaunch of the ABIL website

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Marketing

Vemco  |   2016 - 2020 |   Marketing 

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Supported the marketing department in various capacities throughout the years. 

2016 - Marketing Assistant

2017- Brand Coordinator

2019- Brand Manager 

2020- Digital Marketing

Advertising

McCann Port of Spain  |   2013 - 2016  |   Account Coordinator

 

Managed the day-to-day advertising activities of the client: Nestlé Trinidad & Tobago. Specifically with regards to the Nestlé Milks and Powdered Beverage categories. Worked on both traditional and digital media of brands such as KLIM, Supligen, MILO and Nestlé Dairy. 

Non-profit

TEDxPortofSpain   |   2014 - present  |   Marketing & Communications

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United Nations Trinidad & Tobago   |   2011 - 2012  |   Communications & Social Media Management

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EDUcATION

Arthur Lok Jack Graduate School of Business     |     International Masters in Strategic Marketing

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School of Business & Computer Science, Port of Spain     |     Professional Certificate in Public Relations

University of the West Indies, St. Augustine     |     BSc. International Relations Special

Special Skills

I studied Spanish for 9 years and still practice when I can. 

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When my marketing hat is off you will likely find me doing one of a few things.

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I enjoy adult colouring because I find that not only is it a great stress reliever from the fast-paced marketing world, it also helps me experiment with colours and come up with better design ideas for my clients. While doing that I enjoy listening to music or podcasts. You are invited to recommend any good ones you think I might enjoy. 

Want to know more?
Check out my LinkedIn:
  • LinkedIn - White Circle
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