What I learned from marketing for TEDxPortofSpain and how you can apply it to your own marketing.

Creating a theme seems to be all the rage these days. Especially on Instagram where you can experiment with your "Highlights" section and...

Getting a logo designed does not make you a brand. I recently had a client come to me asking for advice as they went through some...

Burger King recently dished out another roast to its competitors through their app. The app invited users to "Burn that ad" using...

"Frenemy- Someone who acts as your friend while having ulterior motives. Winston Churchill is credited with first coining this term...

Consistency plays a key role in effective branding. If you have one message on one platform and a different message on another...

Do you know the difference? Art sends a different message to everyone. While design sends the same message to everyone. Good art is...

First impressions are everything! Right? Often, one of the first interactions your audience has with your brand or company when they...