What I learned from marketing for TEDxPortofSpain and how you can apply it to your own marketing.

Social media is not the cure for all your marketing woes. Your social media strategy will only be as good as your marketing strategy...

"Likes don't determine your worth." -Sean McCabe One of the huge advantages of using social media is that unlike other forms of media, it...

Burger King recently dished out another roast to its competitors through their app. The app invited users to "Burn that ad" using...

These days it seems everyone is an expert in marketing. It seems every other person out there is a consultant or a business coach of some...

When I introduce myself as someone who works in marketing, more often than not I am asked something along the lines of "So, you come up...

I recently indulged in the Netflix documentary about the rise and now infamous fall of the Fyre Festival and was fascinated to watch as...

"Frenemy- Someone who acts as your friend while having ulterior motives. Winston Churchill is credited with first coining this term...

Consistency plays a key role in effective branding. If you have one message on one platform and a different message on another...

It sounds so terribly cliched but it is true. Failing to plan is planning to fail. Avoid burning through your budget. By failing to...

It is one thing to have brilliant creative ideas, however, are they grounded in strategy? Are you keeping track of what works versus what...

To be most effective... in business, you need to know who you are selling to. Correctly identifying your market can really help set the...