Simone TomwingMar 26, 20193 minWhat makes a Good Campaign?Burger King recently dished out another roast to its competitors through their app. The app invited users to "Burn that ad" using...
Simone TomwingFeb 19, 20192 minDo you need Advertising or Marketing?When I introduce myself as someone who works in marketing, more often than not I am asked something along the lines of "So, you come up...
Simone TomwingFeb 1, 20197 minDon't Start a Fyre You Can't Quench.I recently indulged in the Netflix documentary about the rise and now infamous fall of the Fyre Festival and was fascinated to watch as...
Simone TomwingJan 22, 20193 minFrenemies"Frenemy- Someone who acts as your friend while having ulterior motives. Winston Churchill is credited with first coining this term...