Simone TomwingMar 26, 20193 minWhat makes a Good Campaign?Burger King recently dished out another roast to its competitors through their app. The app invited users to "Burn that ad" using...
Simone TomwingFeb 19, 20192 minDo you need Advertising or Marketing?When I introduce myself as someone who works in marketing, more often than not I am asked something along the lines of "So, you come up...
Simone TomwingJan 15, 20192 minBe ConsistentConsistency plays a key role in effective branding. If you have one message on one platform and a different message on another...
Simone TomwingJan 8, 20192 minKnow Your MediaYou would not put a 30 second television ad on a static billboard. You would not put a radio script in the newspaper. So why are you...