Simone TomwingMar 26, 20193 minWhat makes a Good Campaign?Burger King recently dished out another roast to its competitors through their app. The app invited users to "Burn that ad" using...
Simone TomwingJan 15, 20192 minBe ConsistentConsistency plays a key role in effective branding. If you have one message on one platform and a different message on another...
Simone TomwingJan 8, 20192 minKnow Your MediaYou would not put a 30 second television ad on a static billboard. You would not put a radio script in the newspaper. So why are you...
Simone TomwingDec 4, 20181 minArt vs. DesignDo you know the difference? Art sends a different message to everyone. While design sends the same message to everyone. Good art is...