Simone TomwingMar 19, 20193 minEveryone is an "Expert"These days it seems everyone is an expert in marketing. It seems every other person out there is a consultant or a business coach of some...
Simone TomwingFeb 19, 20192 minDo you need Advertising or Marketing?When I introduce myself as someone who works in marketing, more often than not I am asked something along the lines of "So, you come up...
Simone TomwingFeb 1, 20197 minDon't Start a Fyre You Can't Quench.I recently indulged in the Netflix documentary about the rise and now infamous fall of the Fyre Festival and was fascinated to watch as...
Simone TomwingJan 22, 20193 minFrenemies"Frenemy- Someone who acts as your friend while having ulterior motives. Winston Churchill is credited with first coining this term...
Simone TomwingJan 15, 20192 minBe ConsistentConsistency plays a key role in effective branding. If you have one message on one platform and a different message on another...
Simone TomwingJan 8, 20192 minKnow Your MediaYou would not put a 30 second television ad on a static billboard. You would not put a radio script in the newspaper. So why are you...